Learn how to make your candy bar sale successful
If you’re considering a candy bar fundraiser, you obviously want to sell a lot of product, but without the hassles. Most measure success by how much money is brought in. And this is important for obvious reasons.
Many are inclined to think that only the wealthy schools have the really highly successful sales. It seems logical because these areas have more resources, are more affluent and thus have the most money to give. However, you may be surprised that this isn’t always the case.
In fact, the opposite is often the case. We’ve worked with groups in wealthy areas that end up having very poor sales due to apathy and poor planning. On the other hand, many organizations from less affluent areas tend to realize that they can’t simply write a check to pay for necessities whenever they want. So what does school fundraising success actually mean?
Success is always relative. To answer this question you must grapple with what success means to your specific group. And to do that, you must be able to set a concrete financial goal based on a need that others are passionate about as well. This is your foundation.
Then it’ll be important to take a closer look at the best way for your school to make money. Here are some things that you can do as a sponsor if you’re looking to experience a successful candy bar sale:
- The School Sponsor Always Drives the Sale
Hands down, the most crucial person in determining the success of any school sale is the person who’s in charge of it. Everything begins and ends with the sponsor and the most important trait they can have is passion.
Successful sponsors care a great deal about the needs of their school and as a result, the fundraiser that’s going to make things better. They are also good at motivating others to get involved, not just with making sales, but with school-related activities in general. Learn how one mom brought her school’s PTA to life
They understand that the more money they raise, the more they’ll be able to impact the lives of their students. Their candy bar sale is actively and consistently promoted to their students, parents and staff from day one. They take full advantage of the limited time they have to make money. These people always seem to prevail, regardless of the obstacles in front of them.
And most importantly, this mind-set is contagious. And of course, the opposite attitude is almost always guaranteed to yield the opposite results as well.
In other words, your students will feed off of your enthusiasm. What follows are a few of the attributes that we’ve found most successful sponsors have:
With the right leader, success can really happen. For more information, see Why Successful Fundraisers Need Good Sponsors
- Why Wealth Doesn’t Determine Fundraising Success
Do wealthy schools always raise more money than less affluent ones? Let’s deal with this misconception right now. The answer is, in a nutshell, wealth does not determine the success of a school fundraiser. In fact, quite the opposite can be true. Affluence can even be a hindrance. The bottom line is that if people don’t see a need, apathy and disconnect usually ensues.
We’ve worked with many lower-income schools that ended up outperforming schools in higher income neighbourhoods. Candy bar fundraising success isn’t really determined by the neighbourhood, school staff, parents, or even the students.
Rather, positive attitude, strong commitment and cultivating a feeling of unity are far more significant. These are traits that can be possessed by any group, regardless of socioeconomics.
- Commit to Candy Bar Fundraiser Excellence
If you could be a fly on the wall and watch everything unfold with your sale, what would you hope to see? What kind of experience do you want everyone to have? Here are some questions to ponder:
- Will people understand and rally around your purpose?
- Will your customers embrace the actual candy bar product that you plan to sell?
- How motivated will your students be and what incentives do you plan to offer?
- How do you plan to keep your parents informed?
- Do you see your parents and students as an important part of the process, or merely as pawns that you just have to ‘win over’?
These are just a few of the questions that sponsors should be asking themselves. They are often things that we hope will automatically happen, but unfortunately don’t always plan for in advance. A positive overall perception about your candy bar fundraiser will make all the difference in the world, especially if you want people to participate in future sales as well.